Three Ways To Repurpose Products

 

One of the key skills for any internet marketer is recycling content. Also called re-purposing. In this post I’m going to talk about three ways you can repurpose content. This will save you a ton of time and quite frankly make you a ton more money!

So, in order to get into this. Let’s first define this notion of “content”. Then I want to talk about some basic marketing know how. Finally, I’ll show you a few of the ways I use to repurpose content.

What Is Content?

I’m so tempted to say….content is…well…content! But in all fairness that won’t help! Content is what communicates a message. I create and sell information products and software for a living. In the case of info products, content is the message that’s being delivered. So, in a product about how to blog, the form of the content might be short videos, but the content itself would be the steps required to create and grow a blog. Do you see how content is separate from the form that it’s communicated in? I could have just as easily written a PDF with the same content. Or, I could have created an in person presentation with the same content. Same content, different forms. Think of the content as the gift and the form as the box it comes in and the wrapping paper. (Not a complete analogy, btw! But, I’m trying!)

 

The Part Everyone Misses–Who’s Receiving The Content?

So, content is a message, a communication. In the info marketing works, it’s generally something being taught. Well, if there’s a message, then there’s a sender and receiver of that message. Or at least there’s an intended or theoretical recipient. No need to create content if you live on a desert island and you’re absolutely sure no one ever will find you. (Although, you might just do it anyway to keep from going crazy!)

In marketing terms, the recipient of the message is called the audience or even a collection of prospects for a given offer that you might want to sell. When “normal” people create content, they generally consider only where the content is coming from. Them. When marketers create content, they greatly consider the recipient of the content.

Who is your content designed for? Will they like it? Do they need it? Much more importantly….do they WANT it? (Even I am guilty of creating products that my market needs, but doesn’t necessarily want.) Great content that no one wants is just a waste of time.

Before you create any content, you need to know the following:

  1. Who the content is for
  2. Do they really want the content

Get this part right and you’ll create content that people will trip all over themselves to buy!

 

3 Ways To Repurpose Content

Now that we’ve got all that straight, let’s talk about how to repurpose content.

So, the content stays the same. It’s the form of the content that gets changed when you repurpose. And, with that it mind it all becomes very easy to do.

Think about what forms content comes in.

  1. A blog post
  2. An in person presentation
  3. A video or series of videos
  4. A webinar
  5. Coaching
  6. Software
  7. Kindle books
  8. Physical books
  9. DVDs

And, on and on and on, right?

Now that you know that it’s just the form of the content you’re creating, you can easily change the form. If you wrote a blog post (like this), then turn it into a video. Or how about an in person presentation. Well, if you’ve got that, then you have a webinar. Hmmm…forgot to mention a podcast. Exactly the same content, different box that it comes in.

So, that’s way more than three, or five, or even seven! Overdelivery baby!

2 Easy Ways To Create Content From Videos

 

Content is the heart and soul of internet marketing. Products you sell are content. Giveaways that you use with squeeze pages…content. Click bait…content! Videos, audios, slides, PowerPoints, blog posts, comments…everything is basically content. No content, no Internet. No reason for it to even exist.

So, internet marketers like me (and perhaps you) need to know how to create content hopefully easily and quickly. One of my favorite methods for doing this is by using YouTube videos. In this post, I’m going to talk about a few ways you can use videos to help you create fresh, original content. Whether it’s just for a blog post, like this one, or it’s for a whole product you’re creating, this post will save you massive amounts of time and vastly broaden your content horizons.

Method #1: Video Inspiration

Perhaps my favorite way to create killer content is just by using YouTube videos as inspiration. Let’s say your niche was anxiety. That would unfortunately be a massively killer niche, because a huge and growing percentage of the world population suffers from this. And, let’s also say that you want to create a giveaway for a squeeze page. Just to be clear on this. Someone lands on your squeeze page and enters their email address and perhaps their name in order to get your PDF or whatever on how to help anxiety.

I just went over to YouTube and typed in “breathing exercises for anxiety”.

Here’s the search I got, if you want to follow along.

https://www.youtube.com/results?search_query=breathing+exercises+for+anxiety

Now, the actual results will change over time, but at the time of me writing this, here are the top three videos.

 

 

And…

 

You’re looking at about 21 minutes of video total here. So, if I wanted to make a PDF as a giveaway for a squeeze page, or even an inexpensive product, I’d watch these videos, take notes, and then write out my own summary of what they said. I’m not going to do that here, because I think you get the idea, and you don’t need me to do that.

 

Method #2: Transcription

Like method #1, with the transcription method, you’re going to need to find a few videos related to your niche topic. Unlike method #1, you’re not going to write a summary of what they said. You’re going to hire someone to transcribe the video. (Hire someone. Not yourself! Your time is too valuable!)

I just searched for transcribers on Fiverr. Here’s the results of the search that I did.

https://www.fiverr.com/search/gigs?acmpl=1&utf8=%E2%9C%93&source=guest-homepage&locale=en&search_in=everywhere&query=transcribe&search-autocomplete-type=suggest&search-autocomplete-position=0

Now, if you use the transcription exactly as you get it back from your transcriber, you’re probably going to have a copyright issue. The text of each of these videos belongs to the owner of the video. (Unless, it’s marked in YouTube as having Creative Commons licensing.) So, what I would do then is to hire someone to rewrite the transcriptions for me.

Here’s a Fiverr search for content rewriters.

https://www.fiverr.com/search/gigs?utf8=%E2%9C%93&source=top-bar&locale=en&search_in=everywhere&query=rewriting

So, for less than $20 you can get a great piece of original content from three videos on any topic!

 

Autopilot Social Media Income–SociChief Review + Coupon!

 

SociChief is a really easy to use cloud based tool that posts to Facebook profiles, pages, and groups, and also posts to Twitter.

You can post images, text, gifs, videos, or basically anything else (if I missed something 🙂 ). It cloaks links, which is very important if you’re doing affiliate marketing. (Facebook won’t allow links to JVzoo, which are uncloaked, for instance.)

When I review software, I look for two things. 1. Does it do something useful? 2. Is it easy to use? SociChief scores well on both counts.

The price is right too! Click the “Continue” button below to read the sales letter and see how inexpensive SociChief is!

SociChief is perfect for affiliate marketers, social media marketers, and even local business marketers alike!

I did a complete video walk through of SociChief. Watch the video below, then click one of the buttons on this post to read the sales letter!

 

The Power Of Focus

One of the biggest lessons I learned in my seven years of full time internet marketing is the power of focus. Focus does so many things. It keeps you from wasting time. It keeps you making more money per unit time. It also helps keep work from bleeding over into time you should otherwise be doing other things…like exercising, resting, relaxing, and actually talking with other human beings. In this article, I want to explore focus. I’m pretty sure this is one of the seminal lessons I’ve learned so far in my internet marketing journey.

The Cost Of A New Idea

In economics and finance, there’s the idea of “opportunity cost”. Basically, if you choose one thing, the opportunity cost of that is what you could have done with your time or your money.

I found a very good definition for you online.

“The cost of passing up the next best choice when making a decision. For example, if an asset such as capital is used for one purpose, the opportunity cost is the value of the next best purpose the asset could have been used for. Opportunity cost analysis is an important part of a company’s decision-making processes, but is not treated as an actual cost in any financial statement.

That’s a more formal definition of opportunity cost. I tend to think of this is more everyday terms. For me a new opportunity has a certain cost associated with it. Specifically, there’s a learning curve, which leads to lead time before I can make money with the opportunity…if it ever does make money.

Trying new things takes time and effort. It’s not just time, though. It’s emotional effort. Time spent on a new way to make money is often taken away from current projects.

Look at my internet marketing business. It’s simple as all get out! I create products. I sell those products. I use that to build a list, then I sell affiliate products to that list. Simple! So, what happens to this business when I try something new?

Well, the main thing that happens is I take time and emotional effort away from my IM business and put it on the new thing. That might be good, or it might not according to the chances of the new income stream working out. The main problem here is this, though. Most income streams take much, much longer to develop than you’d think, and quite frankly, most never work out. So, while I’m in search of a new income stream, I’m depressing the income I get from my old one. That’s the opportunity cost of trying something new.

After doing this over and over again (stealing time from one income stream in order to try new ones), I finally realized that I’d be better off if I put all my working time and effort on my current income stream (my product creation business) with the idea of getting it to make more money. Only when I maxed out my current business, should I venture into other income streams.

I call this my “go deep” philosophy, and I started that earlier this year. I’m happy to say that it’s paid dividends! I’ve made more money all while working about the same. I’m going to continue to go deep into my current business until I feel like I’ve reached a place of diminishing returns. Given the fact that there are more than one marketer out there who makes seven figures per year, I feel like I’ll be here for a while. (I make solid six figures, but nowhere near seven!)

Bottom line, when you find something that works…go deep!

I’d love to know what you think about all of this. Please feel free to leave comments below!

Also, check out this video I shot all about my realizations about The Power Of Focus!

Instant Expert Review

A couple of days ago, I launched my new product that I did with Steve Rosenbaum, called Instant Expert.

Basically Instant Expert shows you exactly what to do to establish yourself as an expert in any niche…fast!

This skill is incredibly important for anyone who wants to sell social media services, offline business services, etc, to businesses and business people. Anything that requires more of a standard selling approach.

Just to make sure that you understand who this is for an who it’s not, I shot a quick video for you.

Enjoy!

 

Your Branding Sucks!

Your branding sucks…or maybe it doesn’t! 🙂

If it doesn’t then congrats. You’re one out of at least a hundred marketers out there who have current, hip looking branding for their business.

Soooo…if you’re in the other 99 out of a hundred (let’s be honest here!), what can you do about it?

Well, let’s start with the basics.

Your website!

Most consultants I see have websites that look like a 14-year old made them in 2011. (Not hating on 14-year olds, btw!)

2011 isn’t hip! This is the Internet for God’s sake! Stuff changes fast!

How are you going to convince someone that you can handle their marketing for them, when your own website looks so dated?

I’m sorry. You may love your website, but dud…it looks like crap! (Unless you’ve changed it in the past year or so.)

If that’s you and if you want an easy fix, check out this new WordPres theme that’s built especially for consultants and businesses.

It’s called WP Lead Pro.

It’s got a great layout. Excellent graphics. Truly mobile optimized. Drag and drop support.

And, it’s built using the latest technology (bootstrap and Redux) <== This is huge, btw! Makes a real difference in look and responsiveness!

Right now, you can get WP Lead Pro for a song!

The developer has been around for years now. He offers great support!

Cool beans!

Get WP Leads Pro today and start making money!

Truly Automated Social Media Marketing!

I do a lot of social media marketing across multiple platforms.

I love it…and I kinda hate it too!

I love it because it works.

I hate it because it takes a lot of time!

One of the biggest time sucks is finding content. The other for me is this, managing the content (posting it) for me.

I’ve been waiting for someone to come out with software that would solve both these problems.

Guess what? They just did!

SociVideo Jukebox is a new app that finds content and posts it to Facebook and Twitter.

It finds relevant content and posts it. Not only does it do that, but it shuffles the content and reposts it! <== Turns out this is an extremely important thing to do. Been doing this manually for close to a year!

You could post content once a minute…if you want. (Way too much on Facebook, perfect for Twitter.)

SociVideo Jukebox allows you to find, schedule and post videos natively to Facebook. (Natively = the method preferred by Facebook!)

It finds trending content and posts it! <== Perfect for growing a huge twitter following!

It uses RSS feeds to find and post the most popular blog content.

SociVideo Jukebox rocks! If you want to put your Facebook and Twitter marketing on autopilot, this is it!

Pixo Blaster Review Plus Bonus

Got a review copy of Pixo Blaster today! What a cool piece of software! When you decide to purchase it, click the button below and get all my bonuses!

Now…let’s talk about the software.

First off, what does it do?

Pixo Blaster adds intros and outros to videos. So, you’d take a video that you own, created, or downloaded somehow (use Creative Commons videos only if you want to remain ethical, just my two cents), then you run that video through Pixo Blaster and the software appends a spokesperson video clip to the front, the back, or both.

The video clips are all pre-done and inside the software. (Watch the walk through below to see what I mean.) This isn’t one of those “roboty” sounding things where you type in the text and it creates the speech. The spokespeople are professional actors (both sexes) who read a targeted script. (We’ll get into the targeted part in a sec.)

That fact that you get clips of real people talking (in both a US and a UK voiceover) is cool and definitely a huge plus.

There are a few drawbacks, and I’ll get to those near the end of this post.

Other pluses are this…you can reuse your own videos. So, let’s say you have a video like the one I used in my walk through, a review video of something. You want to cover more keywords, so you just take that video, run it through Pixo Blaster, append an intro, and voila! You have another video that you easily created out of an existing video. Upload that, optimize it, and you’re covering another keyword.

Finally, as you’ll see in my review video, the software is very easy to use. You either use a video on your own computer, or you can just insert the URL of a video on YouTube and use that. I personally suggest you either own the videos you use or at least just use videos where you have the rights (creative commons) to use the video. Having said that, I suspect you could use any video. Not that I would personally.

Watch the video walk through, then I’ll share with you a couple more things. 1: the niches available and 2: how I personally would use this software in my marketing efforts.

Watch the walk through below:

 

So, what niches are available? Let’s divide that into Intro and Outro clips.

Intro clip niches:

I’m dividing these into “on” and “offline” niches. There’s some overlap. There is more than one clip per niche, too!

 

Online

General YouTube
WarriorPlus affiliate
General video
Software
JVZoo affiliate
Email marketing
Make Money Online
Work From Home
Traffic
Fitness, weight loss
Facebook
Conversions
Amazon

 

Offline
Real estate services
Event managing/planning
Florist
Event tickets
Mortgages
Business consulting
Credit repair
Funeral arrangements
Private investigator
SEO
Lead generation
Property leasing
Legal services
Locksmith
Various music lessons
Dog training
Various types of IT stuff
Home repair
Roofing
Solar
Landscaping
Electrician
Painter
Plumber
Furniture repair
Pest removal
Moving
Fencing
Woodworking
Furniture restoration
Garden care
Tree services
Home building
Septic repair
Going green
Water damage
Auto mechanic
Wedding planning
Heating and Air
Floor installation and repair
Pool maintenance
Generalized services (fits any other niche!)
Freelancing
Doctor (lots of specialties, plus generalized)
Dentist
House cleaning
Beauty
Audio/Video systems
Attorneys
Musicians and Artists
Appliances

 

Those are the intros, the outros area all general calls to action, as well they should be.

 

Finally, how to use this!

There are generally two approaches to video marketing. One’s more of a long tail approach. Create a channel, upload a ton of videos all optimized for various keywords. Seek to rank them. Each video might not get that much traffic, but together they get a ton of traffic.

Pixo Blaster is more suited for this type of video marketing.

The other general approach is to create high quality videos either as production value (expensive to create) or in terms of content. What I do with my own channel is more this approach. I’ve got over 800 videos of me actually talking to the camera or over the shoulder stuff. (Hopefully with tons of great info too!)

Both approaches are valid, but I don’t personally see Pixo Blaster being of much use for the second method I just described.

Your cal!

Leave me a comment if this helped you out!

 

 

Digital Client Crash Course Walk Through Review

 

Digital Client Crash Course is a complete course on how to start and build a digital marketing agency. Neil Macpherson and Robert Dickson both know what they’re talking about. They’ve both done this. This is one of the most complete trainings on this subject that I’ve seen to date for the price!

I did a video walk through of the inside of the members area for you. Just watch this next video!

Simple, Repeatable, Profitable!

I get people asking me all the time how to start making real money online. Probably every week I get an email or message from someone asking for help.

I know literally zillions of ways to make money online. I’ve done them all. The problem with answering people’s questions, though, is they want something that’s simple, repeatable, and newbie friendly.

It can take years to build up the skills needed for some methods. And, understandibly, most folks can’t wait years. They need cash now.

Every now and then I run across a new system, or a better version of an older system, that anyone regardless of their skill set can use to start making real money.

Today is one of those days.

Billy Darr and David Kirby gave me access to their new training. It’s called 100 Bucks Daily. (That’s about $36k a year!)

I opened it up and found exactly what I was looking for. Something simple that I could recommend to people who want to get started with this stuff the right way.

On the surface, the 100Bucks A Day method looks like yesterday’s news. At the core, it’s about creating review videos for affiliate products and ranking them.

As I said, that’s on the surface!

I’ve done this very method myself for years, and I’ve made literally hundreds of thousands of dollars doing it.

As I dug deeper into the training, I realized that Billy and David had simplified this method to the point that anyone can do it right off the bat!

They have a template you follow to make your review video. (Works on MAC or PC.) You really don’t even have to think. Just follow along.

As far as ranking the videos, they have a very simple, newer strategy that they use. I learned this strategy myself from one of the top video marketers in the biz, and it flat out works!

If you’ll get this and actually do it consistently two things will happen.

1. You’ll start making some real money now.

2. You’ll build up a whole collection of review videos that will make you money month after month after month!

(Nothing better than waking up, checking your phone, and seeing you made money in your sleep. That sort of thing!)

This is a simple, solid system. Like all things, it won’t do anything for you unless you actually apply it, but that goes without saying!

Today’s the last day you can get this on early bird sale.

Click one of these links today and check it out!

One more thing.

Who should get this? Anyone who wants to learn a really simple method for making money online.

Who shouldn’t? If you’ve already got a real business up and running, you might not need this. Real business to me means six figure territory.

Just my 2 cents. You do what you want! 🙂