Thought I would just show you how to do something cool today
that you can use to beat up on Google.
SEO’s changing, right?
Panda, Penguin, Pink Fairy Armadillo (Okay, I made that last
one up, although it really is a real animal.)
Forget what’s behind the changes for the moment. (Which BTW is
to force website owners back into AdWords.) Let’s look at what
we can do to still use SEO to keep our websites and our clients’
websites at the top of the heap.
In a word, that happens to be…high-quality backlinks.
But high-quality and automated don’t really go together.
This means high-quality takes time and perhaps money to create.
(You see, Google doesn’t want you creating backlinks to your
own websites or to clients’ websites. They really want all backlinks
to be voluntarily created by the owner of wherever the backlink
resides, without compensation, reciprocation, or any influence by
A week or so ago, I told you about a killer WSO all about press
releases. Press releases are an excellent example of a high-quality
backlink that you can create yourself, although they are somewhat
Another really great way to create very high quality backlinks is
Let’s get clear about what guest posting is.
(I have a running argument with my 13-year old blogging daughter
about what guest posting is. Go figure, right? So, let’s get clear
Guest posting is the process of a. finding a blog that’s in a
niche related to your site, b. contacting the owner of the blog
to see if you can put an article on their site with c. a link
back to your site that’s Do Follow and has the right anchor text.
If you guest post on a blog with lots of traffic, you’re not
only likely to create a high PR link back to your web page, but
you’re also likely to get lots of human click throughs to your
site. If that blog has good social media coverage (FB buttons,
G+ buttons), you can get an extra boost from people Likeing, etc,
your guest post.
Some stuff has to happen to guest post right.
Notice this is a two-page “thing”, for lack of a better word.
You don’t want your link to just go to your domain. That’s a
mistake a lot of newbies and folks who just don’t understand
You want your link to go to a page or post on your site that
you would like to rank for a certain keyword phrase.
But, to get the added benefit of real human traffic from the
page you guest posted on, back to your page, you need some reason
for a human to click through. Since most blogs are based on information
about a certain topic, you’ll have to offer more in depth information
on your page than on the guest post. But you can’t let the guest
post be just fluff, otherwise the blog owner won’t publish it.
You can see how this is all a bit cumbersome.
It would be nice if at least part of the process could be automated.
Finding the blogs to post on, for me, has always been a pain
in the neck.
Fortunately, Paul Clifford has just launched a really cool piece
of software called Guest Post Hunter.
This software combs the Internet and finds blogs where you can
guest post. It also tells you if there’s an email, contact form,
Twitter, or Facebook integration on the blog. (This is so you can
contact the owner.)
It’s dirt cheap for what it does!
The next part of the process is to get the content written.
According to how well known the blog you’re posting is, you’ll
need some pretty good content. So, unless you want to write this
yourself, this isn’t a fiverr gig type thing. I personally would
go to Elance and get this done!
The final part of the process is to carefully backlink the guest
post, once it’s published. I would do this with an open link wheel
or two. Also, if you want to get the best bang for your buck,
I would vary the anchor text ever so slightly in the spokes of
the open link wheel.
So, if the keyword phrase on your own site is “Dentists Newark,”
I would have the keyword phrase in the spokes be “Newark Denitsts,”
“Newark Dentist,” “Dentists in Newark.” That sort of thing.
This may be overkill, but this looks much more organic to Google
than just the one phrase all the way through.
Okay, that’s today’s lesson!
Hope you benefited from it!
To learn more about Paul’s software, click here.