Monthly Archives: March 2015

Is Solopreneuring Right For You?

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The Urban Dictionary defines the word “solopreneur” thusly: “An entrepreneur who works alone, “solo,” running their business single-handedly. They might have contractors for hire, yet have full responsibility for the running of their business. ”

I personally have been a solopreneur for close to five years now. I wouldn’t change anything about this workstyle, but it does have its issues. (Believe me, the benefits outweigh the drawbacks by a margin of about ten to one.) Having said all of that, I would like to talk about solopreneuring. A few pitfalls that I have encountered. And, how you can possibly avoid these pitfalls.

Hopefully, this article will help you decide to jump in and solopreneur yourself, or at least give you enough information so that you decide to pass it up and move on to something else.

Let’s start off by talking about my history and how I got into solopreneuring.

A Bit Of History

You can read more about me here on the About Page on this website. In a nutshell, let me tell you my story.

I have a varies career history, but for some crazy reason it breaks up into sales and marketing, on the one hand, and teaching, on the other. My last “job” was as a mathematics teacher at the high school level. I loved teaching, but hated a few things too!

Specifically, I hated being in a big organization. Especially the public school system, which is more like a giant Alice In Wonderland clone than a real educational system. I was closer than I wanted to be to the nonsense, too, because I let my much loved principal talk me into being the department head, It’s amazing how few levels you have to rise in Education Land to get into a Strawberry Fields world, where “nothing is real”. Just for the record, I adored the teaching part!

While being a teacher, though, I discovered that you could do more with the Internet than just send emails. I discovered the whole world of internet marketing. For a few years, still while teaching, I made extra money mainly as an Amazon affiliate. Interestingly, as I made more and more money as an Amazon affiliate, what I call my Inner Entrepreneur started screaming to be let loose.

One summer about five years ago, I just couldn’t take it any more. I was slated to go back to work in a few weeks. I picked up the phone and called my vice principal. I told her I wasn’t returning.

FREEDOM!

But then…how was I going to make money?

What I Do As A Solopreneur

As soon as I hung up the phone, my mind went into overdrive trying to formulate a game plan. I already had, kinda sorta, a game plan. I mean, I had been dreaming about this day for literally a few years.

I took stock of my skills, search engine optimization, a certain skill with what was then called Google Places, and I had a ton of online writing experience. (I had over 700 articles published on EzineArticles. I still make money from them, after all this time!)

So, I went into business helping local businesses navigate the Internet. Didn’t take me long to land my first client, either. About 2 hours in fact. I did this by cold calling local opticians to see who needed work on their website or Google Places listing. Why opticians? Who knows? But I got an appointment that same day, and the next day I walked out of the appointment with an $800 check in my hand.

We’ll talk at the end of this about what you can take away from all of this. Having said that, I think taking massive action will top the list!

Problems With Solopreneuring

Now I was my own boss! I could set my own hours, and work as much or as little as I wanted to.

Well…one thing is I worked way more than I did in my job. Of course, not having a 45 minute commute each way helped. And, not having to wake up and shower and shave until mid-day helped, too! The thing about working in your pj’s is really true. It’s very appealing!

Handling fulfillment and prospecting for new business was an issue though. I would normally get a client, then forget about sales and marketing while I worked on that client’s project. After I was done, I had nothing in the pipeline.

That still goes on, by the way, but in a much more manageable form.

Another issue was just my inexperience running a business. And since I was a solopreneur, I really didn’t have anyone to talk to about it. I made all the classic mistakes, besides forgetting the keep the marketing funnel filled, that is. Everything from not putting aside nearly enough for my taxes to getting so lost in new projects that I lost site of the main goal.

I course corrected. I worked hard to overcome the challenges. I still do! I wouldn’t change this for the world, though.

My main business, which is a product creation business in the Internet marketing niche, has allowed me to have a lifestyle I only before dreamed of. It’s also been responsible for me making friends with really cool people from all over the world. (You see, there are others like me and we tend to find each other via social media.)

Had I to do it all over again, I would definitely do it all over again!

Taking The Plunge

So, you’re still here! You’re still reading this! Well, I’m guessing that might mean that this topic is of interest to you. The big question people ask me is how do they cross the proverbial abyss and go from employment to fulfilling self-employment?

I would love to answer that question! Truth is, I don’t know!

Me? I just got fed up and decided to throw caution to the wind and take the plunge. I can’t in good conscience recommend that you do that. I personally landed on my feet and thrived. I don’t know if you will.

Tell you want, though. There is someone you can ask about this. Yourself! One of the big things I’ve learned being a solorpreneur is to trust my intuition. It has never let me down. If you’re interested in this, I would suggest you sit down in a quiet place and just ask yourself who it is you want to be and what is it that you want to do with your life? The answers will come (along with the means) as soon as you start honestly seeking them.

 

Borrowed Authority Review

Today, Derek Pierce is releasing a new product called Borrowed Authority. Basically, this is an easy SEO work around to rank small websites quickly and make money with them. Derek is the real deal! I was fortunate to get a review copy of his training. I watched it last night and shot a quick video review. (See below.)

Click Here To Read The Sales Letter And/Or Buy Borrowed Authority!

This is a strategy that I personally am going to be implementing a lot. If you’ve been following me for any amount of time, you know that one of my big mistakes in the past was not creating enough passive income from my internet skills.

Borrowed Authority is one of the pieces to that puzzle!

Right now, this is on an early bird price! Get it today before Derek raises the price!

Email Marketing Is Not Dead!

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If you thought email marketing was dead, you need to watch this video! It’s not dead at all, but very much alive! As a matter of fact, for virtually every business I know of, email  marketing is the cornerstone, or could be the cornerstone, of their online marketing efforts.

Watch this quick video I shot about why email marketing is just as important to your business today as it was a couple of years ago…even more!

 

Covert PBN Secrets

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Covert PBN Secrets is all about how we build and use PBN’s (Private Blog Networks) in our own businesses to rank web pages.

You might have thought the days of ranking websites without a huge SEO budget were over with…Not So!

Our own Mike Jones is an expert at this. He’s got many, many sites ranked for some very competitive, money making keywords that feed into his and his clients’ offline businesses.

What Mike uses is a thing called a Private Blog Network.

Now…this has nothing to do with the public networks you heard about a year or so ago. This is an entirely different thing. Basically, you build these (easy and quick) then you use them just to rank your own stuff, or a dedicated client’s stuff.

Right now, we have this available for sale just to our past customers. There’s a timer on the sales page, and when that runs out, we pull the product. Just fair warning!

Click Here To Buy And/Or Learn More!

Unstoppable List Building Profits

Launching Sunday, March 8th 2015 at 1am Eastern!

Unstoppable List Building Profits is a very complete video based course that shows you a very good method of list building. It’s mainly for people in the internet marketing niche, although it doesn’t have to be. The technique shared isn’t new, but it works great. (I use it myself.) All in all, this is a very good course for anyone interested in learning more about the central skill of list building.

Click Here To Get Unstoppable List Building Profits!

unstoppable list building profits

Click Here To Get Unstoppable List Building Profits!

Zero Bounce Review

I’ve got to make this post fairly short because today my daughter stars in her church’s musical, The Music Man! And you can bet that I want to get a front row seat! 🙂

I don’t care if you’re an onliner or offliner…or like me both! I can pretty much bet you that your website (or websites) have a huge problem.

Let me take a moment and describe two scenarios to you. Then I’ll show you a solution.

Scenario 1:

You work hard to generate traffic. People visit your site. Most leave straight away, never ever to return!

Scenario 2:

Again, you work hard to generate traffic. Again, folks visit your site. But this time, you capture their emails, and even if they do leave, you can market your stuff (or your client’s stuff) to them over and over again.

“But Lee! Capturing emails is old news!”

Right! I got that…but here’s the deal.

Normally this is done by some sort of give away either on the page or an exit pop when the person leaves the page. And, normally, you capture only a small fraction of the total traffic.

What if I told you that you could increase the emails you capture by at least 50% just by installing a simple plugin to the site?

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The plugin is called ZeroBounce. It was developed by my buddy Ankur Shukla. I got review access to it, and it rocks big time!

If you want an easy automated solution that will get you more emails out of your traffic, ZeroBounce is it!

Click Here To Read The Sales Letter!