Have you noticed a flurry of info products coming out about how to “kill it” on Udemy? I have. At first I was worried that just as yours truly got in, I’d be competing with a whole flotilla of new competition. Then I realized a couple of things.
- Competition is good online. It helps widen and deepen the audience
- Udemy has a pretty steep barrier of entry
Let’s talk about that second part for a few minutes.
I have built an entire info marketing business with very little technology. Sure, I have a computer (off the shelf laptop) and an internet connection, but that’s it! No fancy nothing!
Frankly, I wanted it that way. Although there are some things I’d do differently in my business if I had to do it over again, for me the low tech part was done right. My whole schtick is teaching people how to make either extra money or a full time living using either the internet or networking. Low tech is the way to go, for me, because I reach a broader audience.
Udemy, however, has a technical aspect to it that’s beyond what I normally do.
My first hurdle was the quality of my videos, of the image. I was basically making my videos too small, so they lost quality when they were blown up bigger on the Udemy platform. I fixed that by making sure that I was taking full screen videos and not just screen shots of smaller windows. Also, I fixed that by buying Camtasia. $300 or so.
My next hurdle has been sound.
I have crappy sound! For a while I futzed around with my crappy headset from Office Depot. Not hating on Office Depot, btw. Just letting you know what I’m talking about. The headset is fine for normal stuff like skype conversations, but it just won’t do for Udemy.
After having seven videos rejected, I had to bite the bullet and buy a real microphone.
I just ordered this kit from Amazon.
This has everything I need, mic, pop screen, I even sprang for the studio quality headset. Also comes with a USB cord.
You can see it on Amazon, here.
(Yes, that’s an affiliate link. If I’m an affiliate of something I always use my affiliate link.)
So, this kit cost me about $180. With that, I’ll have nearly $500 invested into this venture.
Oh well, Mr. El Cheapo can’t last forever! 🙂
But, I do see this as a positive. $500 is a nice barrier of entry for a lot of folks. Not many will spend that on a whim. I like that! Keeps the riff raff out and the quality up!