Monthly Archives: May 2017

Your Branding Sucks!

Your branding sucks…or maybe it doesn’t! 🙂

If it doesn’t then congrats. You’re one out of at least a hundred marketers out there who have current, hip looking branding for their business.

Soooo…if you’re in the other 99 out of a hundred (let’s be honest here!), what can you do about it?

Well, let’s start with the basics.

Your website!

Most consultants I see have websites that look like a 14-year old made them in 2011. (Not hating on 14-year olds, btw!)

2011 isn’t hip! This is the Internet for God’s sake! Stuff changes fast!

How are you going to convince someone that you can handle their marketing for them, when your own website looks so dated?

I’m sorry. You may love your website, but dud…it looks like crap! (Unless you’ve changed it in the past year or so.)

If that’s you and if you want an easy fix, check out this new WordPres theme that’s built especially for consultants and businesses.

It’s called WP Lead Pro.

It’s got a great layout. Excellent graphics. Truly mobile optimized. Drag and drop support.

And, it’s built using the latest technology (bootstrap and Redux) <== This is huge, btw! Makes a real difference in look and responsiveness!

Right now, you can get WP Lead Pro for a song!

The developer has been around for years now. He offers great support!

Cool beans!

Get WP Leads Pro today and start making money!

Truly Automated Social Media Marketing!

I do a lot of social media marketing across multiple platforms.

I love it…and I kinda hate it too!

I love it because it works.

I hate it because it takes a lot of time!

One of the biggest time sucks is finding content. The other for me is this, managing the content (posting it) for me.

I’ve been waiting for someone to come out with software that would solve both these problems.

Guess what? They just did!

SociVideo Jukebox is a new app that finds content and posts it to Facebook and Twitter.

It finds relevant content and posts it. Not only does it do that, but it shuffles the content and reposts it! <== Turns out this is an extremely important thing to do. Been doing this manually for close to a year!

You could post content once a minute…if you want. (Way too much on Facebook, perfect for Twitter.)

SociVideo Jukebox allows you to find, schedule and post videos natively to Facebook. (Natively = the method preferred by Facebook!)

It finds trending content and posts it! <== Perfect for growing a huge twitter following!

It uses RSS feeds to find and post the most popular blog content.

SociVideo Jukebox rocks! If you want to put your Facebook and Twitter marketing on autopilot, this is it!

Pixo Blaster Review Plus Bonus

Got a review copy of Pixo Blaster today! What a cool piece of software! When you decide to purchase it, click the button below and get all my bonuses!

Now…let’s talk about the software.

First off, what does it do?

Pixo Blaster adds intros and outros to videos. So, you’d take a video that you own, created, or downloaded somehow (use Creative Commons videos only if you want to remain ethical, just my two cents), then you run that video through Pixo Blaster and the software appends a spokesperson video clip to the front, the back, or both.

The video clips are all pre-done and inside the software. (Watch the walk through below to see what I mean.) This isn’t one of those “roboty” sounding things where you type in the text and it creates the speech. The spokespeople are professional actors (both sexes) who read a targeted script. (We’ll get into the targeted part in a sec.)

That fact that you get clips of real people talking (in both a US and a UK voiceover) is cool and definitely a huge plus.

There are a few drawbacks, and I’ll get to those near the end of this post.

Other pluses are this…you can reuse your own videos. So, let’s say you have a video like the one I used in my walk through, a review video of something. You want to cover more keywords, so you just take that video, run it through Pixo Blaster, append an intro, and voila! You have another video that you easily created out of an existing video. Upload that, optimize it, and you’re covering another keyword.

Finally, as you’ll see in my review video, the software is very easy to use. You either use a video on your own computer, or you can just insert the URL of a video on YouTube and use that. I personally suggest you either own the videos you use or at least just use videos where you have the rights (creative commons) to use the video. Having said that, I suspect you could use any video. Not that I would personally.

Watch the video walk through, then I’ll share with you a couple more things. 1: the niches available and 2: how I personally would use this software in my marketing efforts.

Watch the walk through below:

 

So, what niches are available? Let’s divide that into Intro and Outro clips.

Intro clip niches:

I’m dividing these into “on” and “offline” niches. There’s some overlap. There is more than one clip per niche, too!

 

Online

General YouTube
WarriorPlus affiliate
General video
Software
JVZoo affiliate
Email marketing
Make Money Online
Work From Home
Traffic
Fitness, weight loss
Facebook
Conversions
Amazon

 

Offline
Real estate services
Event managing/planning
Florist
Event tickets
Mortgages
Business consulting
Credit repair
Funeral arrangements
Private investigator
SEO
Lead generation
Property leasing
Legal services
Locksmith
Various music lessons
Dog training
Various types of IT stuff
Home repair
Roofing
Solar
Landscaping
Electrician
Painter
Plumber
Furniture repair
Pest removal
Moving
Fencing
Woodworking
Furniture restoration
Garden care
Tree services
Home building
Septic repair
Going green
Water damage
Auto mechanic
Wedding planning
Heating and Air
Floor installation and repair
Pool maintenance
Generalized services (fits any other niche!)
Freelancing
Doctor (lots of specialties, plus generalized)
Dentist
House cleaning
Beauty
Audio/Video systems
Attorneys
Musicians and Artists
Appliances

 

Those are the intros, the outros area all general calls to action, as well they should be.

 

Finally, how to use this!

There are generally two approaches to video marketing. One’s more of a long tail approach. Create a channel, upload a ton of videos all optimized for various keywords. Seek to rank them. Each video might not get that much traffic, but together they get a ton of traffic.

Pixo Blaster is more suited for this type of video marketing.

The other general approach is to create high quality videos either as production value (expensive to create) or in terms of content. What I do with my own channel is more this approach. I’ve got over 800 videos of me actually talking to the camera or over the shoulder stuff. (Hopefully with tons of great info too!)

Both approaches are valid, but I don’t personally see Pixo Blaster being of much use for the second method I just described.

Your cal!

Leave me a comment if this helped you out!