I was playing around with Google’s display planner this morning. That’s one of the tools in AdWords. Pretty cool stuff! I plugged in the URL to this website, Internet Maverick, and learned some really neat stuff.
Half my visitors use mobile! I thought it would be a large number of visitors, but half? Wow! That might lead me to rethink some things in the future.
Of the visitors who’s gender Google actually knows, half my visitors are male and half are female. I think that’s neat. Judging from Facebook groups I’m in, and ones that I’ve created (where you can actually see people’s pictures), I would have guessed that a large number of my visitors would have been female, but not half. Again, I think that’s very cool!
I can’t tell much about the ages of my visitors. The information isn’t there. Oh well!
Here’s a screen shot of the graphic from display planner.
I’d love to know what you think about this! Leave comments below!
If you’re online and you’re not building a platform…well…let’s just say, you’re missing the boat!
What is a platform?
It’s essentially you, your brand, what you stand for, what you sell, what good and benefit you bring to the world…splattered all over the Internet!
On your blog! On YouTube! On Facebook, Twitter, and G+…Everywhere!
No matter if you’re just getting traffic back to your blog, or selling a tightly focused series of products (software as a service, for instance), building a platform is tantamount to creating a traffic generating machine that will send you traffic (and pay you money) year after year after year!
Last month, I created a course all about the process of doing this. It’s called Attraction Marketing. I’ve got it on special for 50% off through Monday, February 24th, midnight Eastern time.
I’ve set myself the goal of creating at least one really worthwhile post per day (except Sunday). Well, I got so busy today that I almost let this one slip by. I was reading one of my favorite blogs, copyblogger, and came across this excellent article. It’s basically about content and code. The relative importance of each in the world of humans and SERPS!
So, I’m actually teaching a class on Attraction Marketing. That’s a big word that encompasses not only blogging, but also the support structure behind blogging. That is, the marketing of the blog. No marketing, no eyeballs. No eyeballs, no revenue. Capiche?
In my Attraction Marketing class, one of the techniques I’m teaching is comment marketing. Comment marketing is the process of commenting on high traffic blogs that are in a very similar niche in order to get traffic back to your site. This works with forums, too!
There are a couple of fine points to this.
1. In order to make this work, you need to be able to create a link in your post or your comment that links back to the site you’re promoting. Some blogs let you do that in the comments, others don’t. On this blog, for instance, I do.
2. You really should make your comment “real”. What I mean is this. It would be easy to just spam gratuitous comments all around the Internet to try to get traffic. That will work, but not nearly as effectively as what I’m about to tell you to do.
What you really need to do is to make a thoughtful comment. Something that extends the conversation on that particular post or forum thread. Be a real member of the community. That way you position yourself correctly, and also encourage others to consider clicking through your link back to your site.
Here’s an example.
I was on a post on John Chow. The post is about using a service called LeadPages. (Which I’m just about to subscribe to when I get done with this particular post!)
I read John’s post, then commented. Here’s a screen shot of the comment.
See how I wrote a “real” comment? BTW, if you were actually on that site, and hovered over my name there at the top, Lee Cole, you would see that that’s actually a link back to here.
So, that’s an example of a very good way to do comment marketing.
I also do this on forums. I’ve been guest posting on my buddy William Murray’s JVFocus forum and also commenting on the WarriorForum.
Does this work?
I’ve only been marketing this blog, Internet Maverick, for about two weeks. I’ve been comment marketing less time than that. And, that hasn’t been all that consistent. Let’s look at a screen shot from today of my Google Analytics account. I’ll show you what a few days of comment marketing can do.
So, yeah, this works! It would actually work even better if I were more consistent. (Which I promise to be! 🙂 )
I got so excited about sharing this with you, that I shot a video talking more about it. It’s below!
Michael Hyatt is a very successful blogger and content marketer. In this video, below, I give you a short tour of his platform. His blog, social media pages, and YouTube channel. There’s a lot to be learned here about how a real pro creates content and leverages social media and video.
Let me know what you think in the comments, below.