Content is the heart and soul of internet marketing. Products you sell are content. Giveaways that you use with squeeze pages…content. Click bait…content! Videos, audios, slides, PowerPoints, blog posts, comments…everything is basically content. No content, no Internet. No reason for it to even exist.
So, internet marketers like me (and perhaps you) need to know how to create content hopefully easily and quickly. One of my favorite methods for doing this is by using YouTube videos. In this post, I’m going to talk about a few ways you can use videos to help you create fresh, original content. Whether it’s just for a blog post, like this one, or it’s for a whole product you’re creating, this post will save you massive amounts of time and vastly broaden your content horizons.
Method #1: Video Inspiration
Perhaps my favorite way to create killer content is just by using YouTube videos as inspiration. Let’s say your niche was anxiety. That would unfortunately be a massively killer niche, because a huge and growing percentage of the world population suffers from this. And, let’s also say that you want to create a giveaway for a squeeze page. Just to be clear on this. Someone lands on your squeeze page and enters their email address and perhaps their name in order to get your PDF or whatever on how to help anxiety.
I just went over to YouTube and typed in “breathing exercises for anxiety”.
Here’s the search I got, if you want to follow along.
Now, the actual results will change over time, but at the time of me writing this, here are the top three videos.
You’re looking at about 21 minutes of video total here. So, if I wanted to make a PDF as a giveaway for a squeeze page, or even an inexpensive product, I’d watch these videos, take notes, and then write out my own summary of what they said. I’m not going to do that here, because I think you get the idea, and you don’t need me to do that.
Method #2: Transcription
Like method #1, with the transcription method, you’re going to need to find a few videos related to your niche topic. Unlike method #1, you’re not going to write a summary of what they said. You’re going to hire someone to transcribe the video. (Hire someone. Not yourself! Your time is too valuable!)
I just searched for transcribers on Fiverr. Here’s the results of the search that I did.
Now, if you use the transcription exactly as you get it back from your transcriber, you’re probably going to have a copyright issue. The text of each of these videos belongs to the owner of the video. (Unless, it’s marked in YouTube as having Creative Commons licensing.) So, what I would do then is to hire someone to rewrite the transcriptions for me.
Here’s a Fiverr search for content rewriters.
So, for less than $20 you can get a great piece of original content from three videos on any topic!